About Me

Hi, my name is Alicha Jamroonchat. I was born and raised in Thailand and moved to Idaho in 2021 to pursue new academic and professional opportunities. I am currently a senior at Boise State University, majoring in Media Communication with an emphasis in Public Relations and a minor in Entrepreneurship Management.

I am building a career in the media industry, with a strong interest in media planning and strategic communications. I am passionate about creating data-informed, thoughtfully planned campaigns that connect brands with the right audiences in meaningful ways. Through coursework and hands-on projects, I have developed skills in research, audience analysis, strategic messaging, and campaign development, all of which continue to strengthen my understanding of the media landscape.

In addition to my goal of working in media planning, I aspire to become a business owner in the future. My studies in entrepreneurship have equipped me with a solid foundation in business strategy, innovation, and long-term growth. I value continuous learning, adaptability, and strategic thinking, and I look forward to contributing both creativity and analytical insight to the media and communications field.